Permanent seminar: Seniors in mass media
Presentation
In the Course the 2005-06 Permanent University participated in a
seminar organized by the IMSERSO and the International University
Menéndez Pelayo, and made between the 29 of August and 2 of
September of 2005, whose subject was “the senior People and the
Mass media”. The course, was based on a study made by the company
of communication “Comunica2” on the treatment that receives
the greater ones in Spanish mass media: newspapers, radio and
television. It had professionals of the written press, Spanish radio
and televisions. Also the vision of the greater ones in the publicity
occurred.
The summary of this course was shaped in the denominated
“Declaration of Santander”, signed not by the components of
the course but by the attending journalists or guests to the same.
Therefore this course analyzed under the optics of means to the figure
of the senior person.
The seminar generated between the professors and assistants of the
Permanent University, series of reflections mainly the necessity to
approach this analysis but in this occasion from the perspective of the
senior ones than always does not agree with
media.
One was divided in addition to the experience of work and analysis of
the senior ones in the literature, that had given very substantial
results and it woke up the curiosity and necessity to initiate a study
and analysis on “seniors and mass media” in our scope of
university influence.
From it was the beginning of the workshop “seniors and mass media: treatment of a presence (Link to the subject card)”,
coordinated by the Educational Collaborators of the Permanent
University Fernando Embid Fernandez and Mª Dolores Berengues Ros.
In this first year 2006-07 a total of 12 students of the program has
participated in this initiative, who have developed in a seminar the
tasks of investigation, analysis and support to the Permanent seminar
“greater and mass media: treatment of a presence”.
Between the diverse results obtained in course 2006-07 they locate the writing of a manifesto (link to the manifesto), the publication of several articles in the written and digital press, and the participation in a forum.
The assistants to the seminar of the UPUA consider the necessity to
define the “space” of the seniors person, according to the
reality , for the official organisms, for the private company, with
respect to his potentials of consumption, and for mass media the scope
of application is completely different. Really: to define who is senior
person, if different scales depend on the strip of age, its autonomy
and physical and/or economic independence.
Evidently, and if we paid attention to the reality, the dispositions
that makes the IMSERSO, like regulating and vigilant official organism
of this social demographic group, are not applied strictly.
The sixty five years it is the barrier to happen to denominate to an
adult person senior person; but we paid attention to mass media this
idea does not take shape in all the cases.
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